The Candy Alchemist

For this project, we decided to embrace sweet, shameless indulgence with a sickening twist. This branding balances playful elements with provocative visuals, embodying the daring, yet magical essence of the small candy and confection shop. The logo features a skull morphed with a candy wrapper, capturing that combination of sweetness and edginess. Vibrant colors and vintage-inspired aesthetics target a young, trend-savvy audience, showcased effectively through social and digital media.